
Meet the new flagship AI: Apple Intelligence, now available on all iPhone 16 models has a plethora of incredibly useful and creative features that can enhance the way you use your phone.
Reading and Writing Tools
As part of Apple Intelligence, powerful AI-enabled Writing Tools can help you get your words across easily in seconds. Think one of your work emails sounds a bit too informal? Simply highlight your text, choose a tone of voice such as ‘Professional’ or ‘Friendly’ and it’ll rewrite your selection in a brand-new light.
With Smart Reply, you won’t even have to type! Apple Intelligence can identify any questions asked in an email and offer relevant selections to include in your response. With a few taps, you’re ready to send a reply with all questions answered.
Apple Intelligence can also turn a large body of text into a summary of all it’s vital points, perfect for meeting notes and lectures. As well as reading and writing, you have the option to enable Priority Notifications, which bring your most important alerts to the top of the stack.
Getting Creative
With Apple Intelligence’s powerful image generation tools, the only limit is your imagination. Image Playground, Apple’s take on the AI image generator, can create images from a description, or even someone from your Photos library. Ever wanted to see your dog wearing a spacesuit on the moon? Now you can!
In your Notes app, Image Wand lets you turn your rough sketches into matching images. Just grab your finger or Apple Pencil, draw a circle around your sketch, and Image Wand will generate a fitting visual to complement your notes, perfect for livening up your revision.
Also available in iOS18 is a long-awaited feature: Genmoj lets you create emojis of absolutely anyone or anything! Your friends, family, pets, even a giraffe on a skateboard! These can be saved directly to your keyboard and can be used in texts and emails seamlessly on compatible devices.
A Brand-New Era for Siri
Siri, the original smart companion, has now become even more useful and personalised, drawing from ChatGPT’s infinite bank of knowledge. With this, virtually no request is out of bounds when it comes to daily assistance.
Siri can also answer any question you might have about your device, such as how to use certain features or where settings are located. This is great for those who are new to iOS, making it a fantastic option for a first Apple device.
Privacy Ensured
When it comes to any piece of AI software, privacy can become a concern. With this new update as part of iOS18, Apple promises that your information is never stored, ensuring that third parties cannot gain access to it, not even Apple itself!
This is all part of their Private Cloud Compute initiative, ensuring that your data is only processed to fulfil requests and make your user experience easier.
When compared to their contemporaries such as Gemini AI and Copilot AI, Apple AI has the added security of running directly off the device as much as possible, as opposed to external servers. This is all made possible by the powerful A18 Chip.
AI for All
As well as the iPhone 15, 15 Pro and 15 Pro Max, Apple Intelligence comes included on the new affordable iPhone 16e, powered by the A18 Chip. With all these great features at a fraction of the price, it’s a great option for your next smartphone.
With contracts starting at just £39.00 a month, you can make the iPhone 16e yours today.